Situation: Zone Communications was engaged four years ago by a very well established Law Office Firm to develop top search engine positioning for their five Web sites, which were differentiated by types of Law Specialties.

Challenges: We researched the most competitive keywords and phrases in the Law Office Industry which drives the maximum amount of targeted visitors.  We then determined which global search engines and directories were frequented by potential customers looking for a reputable lawyer.

Solution: We created an expansive nationwide and global search engine marketing campaign using natural search engine optimization and paid inclusion management centered around 5 specific types of law practices.  In addition to their main sites we created numerous secondary sites to drive more targeted visitors.  Our proprietary search engine marketing campaigns are much more cost effective than pay-per-click advertising for highly competitive Law Industry keywords - some as expensive as $20 per click - and our programs consistently deliver significant amounts of targeted traffic with a high conversion rate to customers.

Results: We successfully created more than 600 - #1 and top rankings within the first five months of our program in at least 110 global search engines and directories including Google, Yahoo! and MSN, resulting in a daily average of 8,000 - 10,000 targeted visitors and a consistent annual sales increase of 300% - 500% for the last four years. In addition, we recently added three more law Office sites and effectively top positioned them in all the major search engines and directories with new highly competitive keywords and phrases.

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Military Loans

Law Office

Winery

Gaming Network

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