Situation: Zone Communications was engaged one year ago by an established Gaming Network to develop a nationwide brand presence along with top search engine positioning for numerous Web sites, which were differentiated by Game types.

Challenges: We researched the most competitive keywords and phrases in the Gaming Network industries which drives the maximum amount of targeted visitors.  We then determined which nationwide search engines and directories were frequented by visitors of free games.

Solution: We created an expansive nationwide and localized search engine marketing campaign using natural search engine optimization and paid inclusion management centered around different mortgage banking products and services. In addition to their main sites we created numerous secondary sites to drive more targeted visitors.

Results: We successfully created more than 550 - #1 and top rankings within the first eight months of our program in at least 90 nationwide search engines and directories including Google, MSN and Yahoo!, resulting in a daily average of 7,000 - 11,000 targeted visitors and an annual sales increase of 800% - 1,000% for last year.  Our client's rankings consistently beat the established Game Networks positioning in the major search engines and directories for very competitive Free Games keywords resulting in numerous daily downloads.

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Military Loans

Law Office

Winery

Gaming Network

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